Let's Write That Site®!

It’s time for a website that sounds like you, connects with your ideal clients and turns prospects into hot leads!

Whether you’re ready to breathe new life into your current website or you’re starting from scratch, you can learn how to write web copy that connects with and converts your ideal customers.


Welcome to Write That Site®, an online course all about website copy.

Sign Me Up Now!

Your Website Content Makes or Breaks Your Ability to Get New Clients

You have mere seconds to capture a website visitor’s attention and convince them to stay on your site. And you can’t guarantee where a visitor will land first when they visit. Sure, your Home page is the most common entry point…but it isn’t the only one. This can only mean one thing:

Every. Word. Counts.

If you already have a website, now is a great time to ask yourself these questions:

  Are you trying to “game the system” using SEO to get the leads you want?
  Does your website copy make you sound like someone you’re not?
  Did you work with a copywriter in the past who completely missed the mark on your voice and message?

If you answered “yes” to at least one of these questions, now’s the time to for you to take matters into your own hands and Write That Site®!

Learn to Write & Maintain Your Website Copy With Write That Site®

Write That Site® is a completely guided course that brings you from branding to brainstorm to outline to final copy painlessly. Using my unique Connection Copywriting Method, you’ll learn how to create copy that:

 Connects with your ideal audience
  Sounds like you
  Accurately represents your business
  Attracts your ideal clients
  Entices your visitors to contact you

By the end of this course, you’ll have the copy you need to communicate with your target audience in a way that inspires them to reach out to you. They won’t be able to say no.

Sound good to you? Sign up today!


Write That Site® is chock-full of step-by-step processes, templates and checklists to help you lay the foundation for website marketing success.

“All of This Sounds Great! But… I’m Not a Writer. Can I Really Do This?”

Yes, of course, you can! And it’s much easier than you think.

I’m going to let you in on a big copywriting secret: Web copywriting is more technical and structured than it is creative. There’s no need to think outside the box or hire a witty writer to wax poetic for you. All you need are the right steps, structure and strategy required to write your site.

If you’re overwhelmed at the thought of writing your website, rest assured. There’s no overwhelm here! You can take each module at your own pace, focusing on one thing at a time to get the most out of each section, worksheet and bonus.

Plus, when you join, you gain access to our VIP Write That Site® Facebook group, where you can ask questions and get help along the way.

"Write That Site can help someone with the most basic understanding of content writing write an entire website with unique, original content and effective CTAs. Not only were the educational videos highly informative, but they were filled with Cari’s personality and humor, making them much more enjoyable than other courses I have completed in the past."

Chelsi Johnson
Online Media and Platform Associate

“Ok, I’m With You. I Hate Writing About Myself, Though. How Will I Know What to Write?”

Hey, I get it. Finding the right words to write about yourself is hard. I feel the same way!

I’ve also heard time and again from customers that they get writer’s block when they have to focus on themselves. And that they can’t write marketing copy because they aren’t trained marketing writers.

Those are nothing but excuses. Valid or not, these excuses are roadblocks that we must breakthrough. This is where Write That Site® comes in. With the tools, processes and guidance I offer, you’ll be able to get past those roadblocks and more, allowing you to finally get the copy you’ve been craving.

Write That Site® Course Modules

The first module in Write That Site® is all about you and your ideal clients.

With the help of videos and questionnaires, I will walk you through a series of questions and exercises to help you pinpoint:

  • What you do
  • Why you do what you do
  • Who you serve
  • What makes you different
  • And much more!

Armed with this information, you’ll be able to fill in the necessary copy to create connection and conversion-focused copy for your website.

Here’s another copywriting secret: While your website exists to market your business, it’s not for your business. Nope, it’s for your clients. It’s written more about them than it is about you. That’s why we’ll also spend time in the first module focusing on your ideal client—their pain points and needs, as well as the transformations they want to experience with you.

By the end of Module 1, you’ll have the following to help you move forward with your site:

  • Brand summary sheet
  • Clear values statement
  • Succinct elevator pitch
  • Ideal client avatar/buyer persona
  • Unique selling proposition

In this module, I’ll walk you through performing the three main areas of research required before you plan your website content and begin writing:

  • Competitor research
  • Audience research
  • Keyword research

These three points of research work together to help you stand out from the crowd and attract your ideal clients.

To help you through this module, I’ll provide you with pre-created spreadsheets to capture important information about what your competition is doing, where your ideal audience is online, and which words and phrases you need to target to get your audience’s attention.

With brand clarity and deep insights gained by research comes the ability to create a strategic plan for your website. In this third module, you’ll be guided through a goals exercise that will give you an overall approach to your copy. You’ll also create a well-organized sitemap—list of pages—that you’ll use as you move forward in your writing efforts.

In Module 4, you’ll tackle the meat-and-potatoes section of your website. Here is where you’ll gain all the knowledge and skills required to write on-target copy for each of the main pages on your site.

This module is where you’re going to do a majority of the heavy lifting. To help keep things as clear as possible, I’ve broken this module into two sections:

  • Website Writing 101: From the fundamentals of copywriting and writing for the web to optimizing copy for search and beating writer’s block, I'll guide you through all the basics of website writing.
  • Page-Specific How-To: Here, I’ll walk you through the purpose, key message, layout and internal linking goals for each main page on your website: your Home page, About page, Bio page, Services page and Contact page.

I know this sounds like a lot, but you won’t be approaching this alone. I’ll supply you with a content template your website developer will rave about, as well as swipe files and sample page wireframes to help get you started. If you do the work and follow along closely, you’ll walk away from this module with the ability to write targeted copy that’s perfect for every page on your site.

You’ve got your website copy! YES! But your work isn’t done. Now it’s time to ensure you maintain it properly. By working through this module, you’ll gain clarity on the steps required to:

  • Manage your web copy
  • Audit your website regularly
  • Plan website updates to keep your site fresh

With enhancements like a content inventory spreadsheet and a sample editorial calendar, you'll have all the tools you need to maintain your website and keep your copy fresh.

Are you ready for website copy that communicates your message,
attracts the customers you want to serve most
and inspires them to contact you?

"The first time I worked with Cari and her team, I had no idea what a game-changer it would be. I thought I just needed someone to help me “get the words out”. What I learned is the magic that Cari and her team work with words. Writing web copy, sales pages, and other materials for my business is now something I look forward to because they make it easy, painless, and the results are always awesome."

Alissa Daire Nelson
Certified Strengths Coach and Xchange Facilitator

But Wait, There’s More! Write That Site® Bonuses!

As a digital marketer with more than 12 years in the industry, I know that content is only one piece of the website creation and maintenance puzzle. That’s why I’ve enlisted the assistance of experts in other areas of branding and marketing to round out your online marketing journey.


How to Promote Your Website

Learn several ways you can amplify your website’s message using other online media, including social media, search ads and local listings, from an experienced digital marketer. You’ll also gain insight into methods of earning inbound links from other websites to increase the number of visitors to your site.


How to Build Your Own WordPress Website

With the help of a skilled website developer, you’ll learn everything from purchasing a domain, installing WordPress on that domain, choosing a theme and personalizing the theme to match your visual brand.


How to Protect Your Brand Online

Hear from an intellectual property attorney about why you need to protect your brand online. You’ll understand what you can protect and which type(s) of protection you can or should pursue for your business.

Get these bonuses along with the full Write That Site® course by signing up today!

Stop Worrying About Whether You’ll Get it Right

Right now, you might be falling into the trap of “is this good enough?” and “am I doing it right?” questioning. Those questions lead to fear, which often leads you to stop making progress and eventually give up.

Let that worry and fear go.

All the modules and bonuses are chock-full of how-to material and step-by-step instructions to help you write your website. Plus, with our private Facebook group, you’ll have the support you need to keep moving forward. You’ll have my team and other students in there with you, helping you all along the way.

14-Day Money-Back Guarantee

I fully stand behind the course I’ve created and all the support you’ll find in the form of worksheets, bonuses and more. That said, I am also fully aware that some courses turn out to not be the right fit for everyone. That’s why I offer a full 14-day money-back guarantee.

Should you do all the work and find you still have copy that doesn’t sound like you and doesn’t speak to your ideal customers, I’ll provide you with a full refund. You must meet the following requirements to get your refund:

  • Send in your completed worksheets and exercises
  • Send in at least two pages of website content that you’ve written (the copy must be yours—plagiarized content will automatically disqualify you for a refund).
  • You must submit your refund request within 14 days of purchasing Write That Site®.

In short, you show me the work, I’ll show you the money.

About Your Teacher, Cari Twitchell

Hi, there! I’m Cari, and I’ve been working since 2007 as a web content writer, editor and marketing strategist. As the creator of the Connection Copywriting Method, I find great joy in working closely with entrepreneurs and business owners to create personalized website copy that reflects their voices, attracts their ideal customers and converts website visitors to hot, qualified leads.

Now I want to help you create great website copy so you, too, can find online success.

"After following her informative content for several years and hearing her speak, I was excited to work with Cari because she clearly has passion for her work, well-developed expertise, and many creative ideas to help her clients reach their own client base. I am always impressed with Cari’s responsiveness, her candid and reliable answers to questions, and her resourceful suggestions. I leave meetings with Cari feeling inspired and energized, not just about marketing, but about all of my business goals."

Lynn Walters

Frequently Asked Questions

The Connection Copywriting Method is the process I’ve created to help entrepreneurs and business owners find their voice and connect with their ideal audience to get better leads and grow their businesses. This method has five main pillars to it, each of which you’ll learn more about in this course to help you write your site:

  • Pillar 1: Your Voice
  • Pillar 2: Your Brand Messaging
  • Pillar 3: Your Ideal Customer Avatar
  • Pillar 4: Your Plan

The fifth pillar? That’s the actual content creation process. By walking you through the first four pillars and providing you with the step-by-step information to write your website, you’ll be able to complete the fifth pillar with ease.

Absolutely not! Sometimes starting from scratch is easier than trying to rework something you already have. Additionally, every website project often starts with content. Designers prefer to wait to see how the copy unfolds before they create wireframes and mockups.

And don’t forget about the bonuses! If you’re at all willing to create a WordPress website yourself, you’ll find some of the bonus content invaluable. Not only will you walk away from Write That SiteSM with copy you can be proud of, you’ll also be able to build, publish and maintain your own site. We’ll have you up and running in no time!

You don’t have to be proficient in web design, development or basic content management systems to be able to write content that will work well online.

In this course, I’ll give you my go-to templates for website copy. I’ll break down the best types of formats to use in your content and insider tips that will make your website developer’s life a lot easier. Trust me, they’ll love you for it!

The bonus content is just as accessible and step-by-step focused. Whether you’re looking to build your brand, create your own WordPress website, or write and promote your blog, I and my guest teachers will offer clear guidance to help you feel confident in your online marketing efforts.

This is a completely self-paced course. All modules will be available to you upon enrollment. 

Start when you can and go at a pace that works best for you. There are no deadlines with the materials provided here.

No worries! I know life happens. That's why I've created this course to be something that NEVER EXPIRES. 

You will have access to the modules, lessons, enhancements and everything else that comes with the course for as long as the course is up and running--which I plan to have it be for as long as I am in business (many, many more years)!

The one thing that does expire is your 30-day money-back guarantee, which begins on the date of your course registration.

I would love to help every entrepreneur and business owner through this course. But the fact is that product writing requires a different approach to strategy and content creation. If you need specific assistance with product descriptions and other product-based writing services, I believe you’ll be best served by looking elsewhere at this time.

This course will not cover other copy topics. Your website is the hub for your business online. You need to get it right before you move on to other writing projects like email marketing, social media marketing and paid ads marketing.

That said, this course will give you the foundation required to launch other content marketing efforts. You’ll better understand your ideal client. You’ll better understand your own writing voice and how you want others to feel when they read your copy. You’ll better understand how people read online and how to write to keep their attention.

As this isn’t an all-in-one writing course, you know you’ll get the deep dive you need to finally Write That Site® (and write it right)!


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