Whether you're ready to breathe new life into your current website or you're starting from scratch, you can learn how to write web copy that attracts, connects with and converts your ideal clients... All in a way that sounds like you.
Welcome to Write That SiteSM, an online course all about website copy.
You have mere seconds to capture a website visitor’s attention and convince them to stay on your site. And you cannot guarantee where a visitor will first land when they come to your site. Sure, your Home page is the most common entry point. But it isn’t the only one. This means one simple thing:
If you already have a website, now is a great time to ask yourself these questions:
Does your website copy make you sound boring or blasé?
Are your website visitors leaving your site without contacting you?
Did you work with a copywriter in the past who completely missed the mark on your voice and message?
If you answered “yes” to at least one of these questions, now’s the time to for you to take matters into your own hands and Write That SiteSM!
Write That SiteSM is a guided course that brings you from brainstorm to outline to final copy in a painless and structured manner. Through this course, you will learn how to create copy that:
Sounds like you
Accurately represents your business
Attracts your ideal clients
Connects with your visitors
Encourages your visitors to contact you
If you join today, you will receive foundational member status. This means you will receive more dedicated time with me and lifetime access to all modules and bonuses, as well as any updates and additional resources we add in the future!
Due to being hands-on and a foundational launch, space is limited. Don’t wait to grab your spot!
Yes, of course, you can! And it’s much easier than you think.
How, you may ask? I’m going to let you in on a big copywriting secret: Web copywriting is more technical and structured than it is creative. There’s no need to think outside the box or hire a witty writer to wax poetic for you. All you need are the right steps, structure and strategy required to write your site.
If you are overwhelmed at the thought of writing your website, rest assured. There is no overwhelm here! Each module is dripped (sent out separately), so you can focus on one thing at a time to get the most out of each section, worksheet and bonus. Plus, when you join, you gain access to our Facebook group where you can ask questions and get help along the way!
Write That SiteSM is chock-full of step-by-step processes, templates and checklists to help you lay the foundation for website marketing success.
Hey, I get it. Finding the right words to write about yourself is hard. I feel the same way!
I’ve also heard time and again from clients that they get writer’s block when they have to focus on themselves. And that they can’t write marketing copy because they aren’t trained marketing writers.
These are all excuses. Valid or not, these excuses are merely roadblocks that require removal. Which is where Write That SiteSM comes in. With the tools, processes and guidance I offer, you’ll be able to get past these roadblocks and more, allowing you to finally get the copy you’ve been craving.
"I cannot say enough wonderful things about Cari Twitchell of Custom Content Solutions, who by all accounts has contributed largely to the success of my law firm. When we first started working with Cari several years ago, I was operating a one-man show. Today, we are a growing litigation firm with five support staff and an associate attorney. If you are looking for someone to help you with your marketing efforts, blogging, content editing or other writing needs, I cannot recommend anyone more highly than Cari Twitchell."
The first module in Write That SiteSM is all about you. With the help of videos and questionnaires, I will walk you through a series of questions and exercises to help you pinpoint:
Armed with this information, you’ll be able to fill in the necessary copy to create conversion-focused copy for your website.
And, here’s another copywriting secret: While your website exists to market your business, it is not for your business. Nope, it’s for your clients. And it is written more about your clients than it is about you. That’s why we’ll also spend time in the first module focusing on your ideal clients—their pain points and needs, as well as the transformations they’re seeking.
By the end of Module 1, you’ll have all the following to help you move forward with your site:
In this module, I will walk you through performing the three main areas of research required before you can plan your website content and begin writing:
These three points of research all work in tandem on your site to help you stand out from the crowd and attract your ideal client.
To help you through this module, I will provide you pre-created spreadsheets you can use to capture important information about what your competition is doing, where your audience is online, and which words and phrases you need to target to get your audience’s attention.
With brand clarity and deep insights gained by research comes the ability to create a strategic plan for your website. In this short module, you will be guided through a goals exercise that will give you an overall approach to your copy. You will also create a well-organized sitemap—list of pages—that you will then use as you move forward in your writing efforts.
In Module 4, you will tackle the meat-and-potatoes section of your website. It is in this module you will gain all the knowledge and skills required to write on-target copy for each page on your site.
I’m not going to sugarcoat this for you—this module is where you’re going to be doing a majority of the heavy lifting for your site. To help keep things as clear as possible, I’ve broken this module into two sections:
This sounds like a lot, which it is. But remember, you won’t be approaching this alone. I’ll supply you with a content template that your website developer will rave about, as well as swipe files and sample page wireframes to help get you started. If you do the work and follow along closely, you will walk away from this module with the ability to write targeted copy that’s perfect for every page on your site.
Your content is written! YES! But your work isn't done. Now it is time to ensure you maintain it in a proper manner. By working through this final module, you will gain clarity on the steps required to:
With enhancements like a content inventory spreadsheet and a sample editorial calendar, you will have all the tools you need to maintain your website and keep your copy fresh.
As a digital marketer with more than 10 years in the industry, I know that content is only one piece of the website creation and maintenance puzzle. That's why I’ve enlisted the assistance of experts in other areas of branding and marketing to round out your online marketing journey.
Learn several ways you can amplify your website’s message using other online media, including social media, search ads and local listings, from an experienced digital marketer. You’ll also gain insight into methods of earning inbound links from other websites to increase the number of visitors to your site.
You’ll learn everything from purchasing a domain, installing WordPress on that domain, choosing a theme and personalizing the theme to match your visual brand.
Hear from an intellectual property attorney about why you need to protect your brand online. You’ll understand what you can protect and which type(s) of protection you can or should pursue for your business.
When you join Write That SiteSM, you’ll be welcomed into an engaged Facebook group of entrepreneurs and business owners who are all seeking to level up their online game. I encourage group members to ask each other questions and share successes. I will also be an active member of this group, commenting and sharing as I can to help you all along the way. And each week I’ll pop into the group for a live Q&A to answer questions and offer more personalized support.
You need not be proficient in web design, development or basic content management systems to be able to write content that will work well online.
In this course, I’ll provide you with my go-to templates for website copy. I’ll break down the best types of formats to use in your content and will give you insider tips that will make your website developer’s life a lot easier. Trust me, they’ll love you for it!
The bonus content is just as accessible and step-by-step focused. Whether you’re looking to build your brand, create your own WordPress website or write and promote blog content, myself and my guest teachers will offer clear guidance that will help you feel confident in your online marketing efforts.
Should you do all the work and find you still have copy that doesn’t sound like you and doesn’t entice visitors to act, then I will provide you with a full refund. You must meet the following requirements to get your refund:
Send in your completed worksheets and exercises.
Show your completed content document or website URL (the copy must be yours—plagiarized content will automatically disqualify you for a refund).
You must submit your refund request within 30 days of purchasing Write That SiteSM.
In sum, you must prove you’ve done all the work and that you’re unhappy with it. You show me the work, I’ll show you the money.
Hi, there! I’m Cari, and I’ve been working for more than 10 years as a web content writer, editor and marketing strategist. As owner and Chief Content Officer of Custom Content Solutions, I work closely with professional service providers to create personalized website copy that reflects their voices, attracts their ideal clients, and converts website visitors to viable leads.
Now I want to help you create great website copy so you, too, can find online success.
"After following her informative content for several years and hearing her speak, I was excited to work with Cari because she clearly has passion for her work, well-developed expertise, and many creative ideas to help her clients reach their own client base. I am always impressed with Cari’s responsiveness, her candid and reliable answers to questions, and her resourceful suggestions. I leave meetings with Cari feeling inspired and energized, not just about marketing, but about all of my business goals."
Absolutely not! Sometimes starting from scratch is easier than trying to rework something you already have. Additionally, every website project often starts with content. Designers prefer to wait to see how the copy unfolds before they create wireframes and mockups.
And don’t forget about the bonuses! If you’re at all willing to create a WordPress website yourself, you’ll find some of the bonus content invaluable. Not only will you walk away from Write That SiteSM with copy you can be proud of, you’ll also be able to build, publish and maintain your own site. We’ll have you up and running in no time!
I would love to help every entrepreneur and business owner through this course. But the fact is that product writing requires a different approach to strategy and content creation. If you need specific assistance with product descriptions and other product-based writing services, I believe you’ll be best served by looking elsewhere at this time.
This course will not cover other copy topics. Your website is the hub for your business online. You need to get it right before you move on to other writing projects like email marketing, social media marketing and paid ads marketing.
That said, this course will give you the foundation required to launch other content marketing efforts. You’ll better understand your ideal client. You’ll better understand your own writing voice and how you want others to feel when they read your copy. You’ll better understand how people read online and how to write to keep their attention.
As this isn’t an all-in-one writing course, you know you’ll get the deep dive you need to finally Write That SiteSM (and write it right)!